Thursday, June 25, 2009

The Prada Transformer in Seoul

I'm writing pieces for the bpmw agency's fashion site now. It's a website focused on men's fashion, which is really tons of fun to follow and write about. While most of what I write probably won't touch on what's going on in Seoul, this one does, so I'm sharing it here.

I got to write about the Prada Transformer's next event, a film festival. It sounds exciting, check it out. If I were still in Seoul, I'd definitely go. Tickets are free. You just need to reserve a ticket in advance. You can show up and hope there are extras but the process seems quite easy. Enjoy!

Prada Transformer, Seoul - The Flesh, Mind & Soul Film Festival


The Prada Transformer will open its second installation in a few days. The Transformer is a continuation of Prada's notable history of investment in the arts. It is a collaboration between Prada; AMO, the think-tank of the Office of Modern Architecture (OMA); and Rem Koolhass. The Transformer is a temporary art space which opened on April 25, 2009. It is in Seoul, South Korea next to 경희궁, Gyeonghui Palace. Special installations are scheduled along with a few special events. The Transformer has four configurations depending on the event happening inside: one for fashion, one for art, one for cinema and one for special events.

The Prada Transformer's second installation focuses on cinema. The installation is entitled the Flesh, Mind & Soul film festival is will run from June 27th through July 9th . 14 films chosen by Oscar-nominated director, Alejandro González Iñárritu, and former New York Times film critic and media personality, Elvis Mitchell.

  • "Ordet" by Karl Dryer (1955)

  • "Las Year at Marienbad" by Alain Resnais (1961)

  • "I Am Cuba" by Mikhail Kalatozov (1964)

  • "Fists in the Pocket" by Marco Bellocchio (1965)

  • "Aguirre, the Wrath of God" by Werner Herzog (1972)

  • "Seasons of the Year" by Artavazd Peleshian (1975)

  • "Killer of Sheep" by Charles Burnett (1977)

  • "Padre Padrone" by Paolo and Vittorio Taviani (1977)

  • "Yol" by Serif Gören (1982)

  • "Mother and Son" by Aleksandr Sokurov (1977)

  • "La Ciénaga" by Lucrecia Martel (2001)

  • "Silent Light by" Carlos Reygadas (2007)

  • "You, the Living" di Roy Andresson (2007)

  • "The Good, the Bad and the Weird" by Jiwoon Kim (2008)

These films will be shown one per day over the course of the two weeks. Each film will be shown three times a day in its native language along with Korean and English subtitles. The films span several decades and genres but all have inspired Iñárritu's film making. Many of these films have also never been shown in Seoul, so it's a great chance for people there to see them on the big screen.


The good news? Admission is free. You just have to book a ticket.

You can book online only if you are a South Korean citizen with a valid Korean ID number. Otherwise, email or call +82 (0)2 737-4773 (dial the zero if you're calling from inside South Korea).

More pictures of the Prada Transformer:

Rooin's photostream on flickr's slideshow

Most posts I write for I'll post only on my Twitter feed and won't specifically repost it here. In fact, if you want to comment, take it over there. Comments are off for this one.

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